Published in Bootcamp·Nov 9, 2021Case study: Redesigning Komoot — a friendly usability studyI love hiking. In the past 1,5 years alone I hiked multi-day tours in Iceland, Portugal, Germany, Italy (picture above) and Austria. Komoot, one of the leading apps for such adventures was always accompanying me. On the iciest glaciers and in the greatest heat. I love this app, yet its…User Experience6 min read
Published in UX Collective·Sep 26, 2020Member-onlyThe ultimate UX Research cheat sheetHow to combine UX Research and Design Thinking in a useful way. — TL;DR: This article has the following purpose: List the top UX Research methods Show when to use them in the Design Thinking Circle Describe each one briefly Link to additional information for each method This cheat sheet is intended to provide inspiration and guidance as to when what kind of…UX Research6 min read
Published in UX Collective·Jan 16, 2020Member-onlyHow Booking.com makes you book a room — a UX analysisIs Booking.com a master of psychological manipulation? — “I want an interface full of fear!” — Booking CEO Glenn D. Fogel (presumably) Booking.com stresses me out. And they do that on purpose, it is their way of making you book a room. They use a variety of psychological tricks to lure you in. …Psychology6 min read
Published in UX Planet·Sep 8, 2019Member-onlyPsychology in UX #2How psychological phenomenons shape user experience This is the second in a series of articles taking up psychological phenomenons, describe their influence on humans and their actual or potential usage in modern technology. Issue #1: The magic behind good UX #1 Today: Endowed Progress Negativity Bias 1. Endowed Progress — Closer to the finish line What is it good for? Increase retention Increase likelihood…UX8 min read
Published in UX Planet·Sep 1, 2019How I explain UX — to my mother, friends, and random acquaintancesSlightly questioning eyes are looking at me. These eyes begin to squint, trying to comprehend what I just said. Once more in my life, it is this moment where I just told someone that I am a UX Designer. It might be at a party, an occasion with relatives or…User Experience4 min read
Published in UX Planet·Aug 27, 2019Member-onlyPsychology in UX #1How psychologic phenomenons shape modern user experience. — “The science of psychology has the goal to describe, explain and predict human experience and behavior […] “ * In other words: what is called UX, CX or similar, is actually a sub-discipline of psychology. …Psychology6 min read
Published in UX Collective·Aug 1, 2019Member-onlyHow Netflix makes you sign up — a UX analysisThrough repetition, fear reduction and repetition — If we don’t tell people at least 13 times in a row on every possible occasion in multiple ways, that our product is initially for free, you are all fired! Some Netflix person after looking at some AB test results While I was working on our sign up funnel, at…Marketing5 min read
Published in UX Collective·Jul 30, 2019Member-onlyHow great experience can beat bad usabilitySuper Mario leads the way — Easy to use, seamless, elegant and frictionless. These terms are often used to describe a good product. As this is true for most things we are supposed to design, this is only one part of the cookie. …UX6 min read
Published in UX Collective·Jul 18, 2019Member-onlyHow to prevent your users from making mistakesThrough reading minds and greeting the error like an old friend — To Err is Human We all do make mistakes. No system, no product, no situation can be totally free of the possibility to err. The challenge for UX, interface and interaction designers is to minimise the risk for users to make mistakes and — because mistakes will occur anyway — that the consequences are…UX8 min read
